As 2024 comes to a close, we’re reflecting on what has been an incredible year for PawCo. We celebrated our 3rd anniversary, raised $2 million to expand our operations, and made strides in innovation, sustainability, and community impact. None of this would have been possible without you—our amazing customers and their beloved furry friends. Join us as we look back on the highlights of a transformative year for PawCo.

Innovation and Product Launches

Innovation has always been at the heart of PawCo, and this year we introduced some exciting new products and advancements to enhance your dog’s nutrition.

• • Magic Topper: One of our biggest launches this year was the Magic Topper, a line of meal-enhancing toppers designed to support specific health needs like gut health, joint mobility, and heart support. Available in several flavors, Magic Topper added a boost of nutrition and irresistible taste to every meal.
  • LuxBites™: Our premium line, LuxBites™, made its debut this year, designed especially for dogs with sensitive stomachs or specific dietary needs. Featuring fermented proteins and postbiotics, LuxBites™ supports digestion, nutrient absorption, and overall immune health.
  • InstaBites™: This shelf-stable, easy-to-prepare option was a game-changer for busy fur-parents. InstaBites™ delivered fresh, nutritious meals with the convenience of instant preparation—just add water!

• All Life Stages: We upgraded our fresh recipes with DHA (Omega-3 and Omega-6) to suit dogs at all life stages, including puppies. Now everyone, from the tiniest pup to the oldest senior dog can enjoy our healthy meals. The more the merrier!

AI-Powered Nutrition: 

Behind the scenes, artificial intelligence played a crucial role in refining our recipes, ensuring each meal is nutritionally optimized and consistently delicious. But that’s not all—this year, we launched PawCo Paco, our AI-powered vegan dog food assistant! PawCo Paco is here to answer your questions, recommend products, and complement our customer service team, making plant-based nutrition even more accessible. You can learn all about how we use AI at PawCo here!

Sustainability Achievements

At PawCo, we believe that every meal can make a difference—for your dog and the planet. In 2024, we made significant strides in sustainability, furthering our mission to create a kinder, greener world.

Over our 3 years of operations (we celebrated our anniversary back in July!), we have conserved over 280,000,000 liters of water, reduced CO2 emissions by up to 935,000 kg, and saved approximately 2,190 livestock lives. Every choice you made to feed your dog PawCo contributed to these milestones.

Our commitment to eco-friendly practices extended to our packaging and shipping processes, where we prioritized the use of recycled materials and sustainable practices. This dedication was recognized when we earned accreditation from the Pet Sustainability Coalition (PSC), an acknowledgment of our efforts to lead the way in environmentally responsible pet food.

Partnerships and Collaborations

This year, we built meaningful partnerships that helped us expand our reach and strengthen our impact.

We began collaborating with animal hospitals, vet offices, and dog parks to introduce more dog owners to the benefits of plant-based nutrition and our fresh, balanced meals. These partnerships allowed us to connect directly with communities that share our values and provide easy access to our food.

We also aligned with leading organizations in animal welfare and sustainability, including PETA and the Plant-Based Foods Association (PBFA), and the Pet Sustainability Coalition (PSC). These partnerships amplified our message about the importance of ethical, sustainable choices in pet nutrition, and allowed us to donate to causes that touched our hearts

Our Incredible PawCo Family

At the heart of everything we do are the amazing dogs and their humans who make up the PawCo family.

This year, we nourished over 1,500 dogs representing 147 breeds. Whether you have a regal purebred or a lovable mutt, we’re honored to play a part in their health and happiness. The balance of 51% girl dogs and 49% boy dogs—and 42% senior dogs—shows the diversity of our community.

And of course, we have to give a shoutout to this year’s most popular names: Bella, Charlie, and Lola. Your dogs inspire us every day to innovate, improve, and grow.

Looking Ahead to 2025

As we celebrate the milestones of 2024, we’re already looking forward to what’s next. In 2025, we plan to continue to innovate and introduce new, healthy creations, expand our production, and deepen our sustainability commitments. We’ll continue working with partners and engaging with communities to make plant-based nutrition a natural choice for more pet parents.

We’re grateful for your support and excited to have you with us as we take PawCo to the next level. And if you have yet to take the leap to try healthy, plant-based meals for your furry friends – there’s no better time than the new year to get a new, fresh start. Check out our products here!

Share Your PawCo Wrapped

We’d love to see your favorite PawCo moments from 2024! Whether it’s a mealtime photo, a cute dog pic, or a story about your pup’s journey with PawCo, share it with us using #PawCoWrapped and tag us on social media @PawCoFoods.

Here’s to an even more pawsome 2025!